More and more people are abandoning the traditional paper-based yellow page directories in favor of the online yellow pages.

Why:

They’re faster
They’re easier
They’re updated more often
You can access them from any computer anywhere

Why should you advertise in the online yellow pages?

Paper-based searches are declining by about 2.5% per year
(Source: Kelsey Group, December 2002)

Consumers are expected to conduct 3 billion online yellow page searches this year
(Source: Kelsey Group, December 2002)

85% of online yellow page users make purchases after finding a business online
(Souce: Harris Interactive, April 2003)

Online yellow page advertising in the least expensive per lead.

Direct Mail Banner Ads Print Yellow Pages Email Search (Overture) Internet Yellow Pages $9.94 $2.00 $1.08 $0.50 $0.39 $0.20